Ellamarie Swimwear: Made for You, Inspired by Life. NY Swim Week 2025.

Ellamarie Swimwear – Made for You, Inspired by Life.

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https://www.instagram.com/ellamarie_swim

When Australian entrepreneur Lauree Conte left her ten-year career in the mining industry, she wasn’t chasing palm trees or paradise — she was chasing purpose. What she found in Bali would change not just her life, but the future of sustainable swimwear.

Her brand, Ellamarie Swimwear, named after her daughter, was born from a simple but radical belief: that swimwear should empower, not exclude; last, not landfill.

“We believe that swimwear should celebrate the uniqueness of every body,” says Conte. “That’s why we’ve designed adjustable pieces that help women find their perfect fit — because beauty isn’t about size, it’s about confidence.”

Empowering Women, Protecting the Planet

Since launching, Ellamarie Swimwear has attracted women who value both style and sustainability — those who want to feel confident in what they wear and proud of what they support.

Each design tells a story of empowerment: a reminder that true beauty lies not in perfection, but in authenticity.

“Ellamarie is more than swimwear,” says Conte. “It’s about embracing who you are, without limits. It’s for women who want to feel good — inside and out.”

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A New Wave of Conscious Fashion

As the world slowly shifts away from fast fashion, brands like Ellamarie are leading the charge — proving that ethics and elegance can coexist.

With timeless silhouettes, luxe recycled fabrics, and a founder whose vision was born from self-discovery, Ellamarie Swimwear stands as a testament to the power of purpose-driven design.

In the end, it’s not just about what we wear — it’s about what we stand for. And for Lauree Conte, that’s a future where fashion, function, and sustainability move beautifully together.

A Sustainable Vision

Conte’s passion for sustainability is deeply personal. The statistics are staggering: Australians throw away around 800,000 tons of clothing each year, with only 15% being reused or recycled. The rest, much of it made from synthetics, ends up in landfills, taking centuries to decompose.

“The ‘wear once and discard’ culture has gone too far,” she says. “As a mother, I don’t want to leave that legacy behind for my daughter’s generation.”

Ellamarie Swimwear is her answer — a brand built on longevity, comfort, and consciousness. Every swimsuit is made to last, featuring adjustable designs for the perfect fit and eco-friendly fabrics that reduce environmental impact without compromising on luxury.

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