Muna Swimwear brought the heat to NYC Swim Week 2025
By JohPual
Muna Swimwear, Putting Modest, Stylish Swimwear into Focus
In the world of swimwear, where trends often prioritize style over inclusivity, one entrepreneur is challenging the status quo. Faareha, the founder of Muna Swimwear, has emerged as a trailblazer dedicated to creating full-coverage swimwear that seamlessly blends modesty, modern design, and functionality.
Faareha’s journey began from a deeply personal space. Growing up in Canada as a Muslim woman, she consistently struggled to find swimwear that aligned with her cultural and religious values while also meeting her style preferences. During her travels, she often felt disconnected in makeshift swimwear, facing a notable gap in options that offered both full coverage and contemporary aesthetics.
This frustration became a catalyst for her to innovate. In her Toronto condo, Faareha dedicated nights and weekends to sketching, learning, and experimenting with solutions that would bridge the gap in the market. Her efforts gained validation when she was accepted into Toronto Metropolitan University’s acclaimed business incubator, The Fashion Zone—a boost that propelled her to leave her corporate marketing job and fully pursue her passion.
Over the span of more than two years, Faareha immersed herself in perfecting her prototypes, focusing on creating swimwear that not only offers modest coverage but also aligns with modern fashion trends. The result was a line of thoughtfully designed pieces that prioritize quality, sustainability, and practicality.
What sets Faareha’s work apart is her commitment to encouraging women—particularly those from cultural or societal stigmas—to embrace water activities confidently. She hopes her designs inspire women to overcome barriers, learn essential skills like swimming, and feel empowered in their bodies.
Today, Muna Swimwear stands as a testament to innovation and inclusivity in fashion. Faareha’s story highlights how perseverance and purpose can lead to meaningful change—crafting apparel that not only meets a need but also champions diversity, confidence, and self-expression.
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Dance into the void part 2
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